Privacy Policy

Last Updated: December 15, 2025

1. Introduction and Data Controller

Welcome to MG News USA (accessible from mgnews.net/us/). We value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data, in compliance with applicable US federal and state laws, including the California Consumer Privacy Act (CCPA) and the Children’s Online Privacy Protection Act (COPPA).

To learn more about our mission and editorial team, please visit our About Us page.

Identity of the Data Controller

The entity responsible for the processing of your data is:

• Company Name: Martech Digital Media LTDA
• Tax ID (CNPJ): 44.803.907/0001-64
• Address: Rua Alagoas, 1160, Savassi, Belo Horizonte, Minas Gerais, Brazil.
• Email: [email protected]

2. Information We Collect

We collect information to provide better services to all our users. The categories of information we collect include:

2.1. Information You Provide to Us

• Contact Information: Name, email address, and message content when you use our Contact form.
• Subscriptions: Email address provided for newsletters.

2.2. Information Collected Automatically

When you visit our website, we automatically collect certain technical data via cookies and server logs:

• Identifiers: IP address, browser type and version, operating system, and device information.
• Internet Activity: Pages visited, time spent on pages, scrolling behavior, and referring/exit pages.
• Geolocation: Approximate location based on IP address.

3. Purposes of Processing

We use your information for the following business purposes:

• To operate and maintain our website;
• To improve user experience and content quality;
• To detect and prevent fraud or security breaches;
• To serve personalized or contextual advertisements (via Google AdSense);
• To respond to your customer service requests.

4. Cookies and Advertising

We use cookies and similar tracking technologies to track the activity on our service and hold certain information.

4.1. Google AdSense and DART Cookies

We use Google AdSense to display advertisements.

• Google uses cookies, such as the DoubleClick DART cookie, to serve ads based on your visit to mgnews.net and other sites on the Internet.
• Personalization: These cookies allow Google to show ads tailored to your interests.
• Transparency: Learn more about how Google uses your data here: Google Partner Sites Policy.

4.2. Managing Your Ad Preferences

You can opt out of personalized advertising by visiting:

• Google Ad Settings: https://myadcenter.google.com/personalizationoff
• Ad Choices: Google My Ad Center

5. Data Sharing and Disclosure

We do not sell your personal information to third parties. However, we may share data with:

• Service Providers: Hosting companies and cloud providers necessary for website operation.
• Google (Analytics & Ads): For traffic analysis and advertising delivery.
• Legal Authorities: If required by law or to protect our rights.

6. Storage and Security

We take the security of your data seriously.

6.1. Where is data stored?

Your personal data is stored on secure cloud servers provided by reputable third-party infrastructure companies. These servers may be located in the United States or Brazil. We use strict access controls and encryption (HTTPS) to protect data during transmission and storage.

6.2. How long is data retained?

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected:

• Log Data: Retained for a limited period (typically up to 26 months) for security and analytics.
• Subscription Data: Retained until you unsubscribe or request deletion.
• Contact Inquiries: Retained until the issue is resolved.

7. Children’s Privacy (COPPA)

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from children under 13. In compliance with the Children’s Online Privacy Protection Act (COPPA):

• If we discover that a child under 13 has provided us with personal information, we immediately delete this from our servers.
• If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us at [email protected] so that we will be able to do necessary actions.

8. Your Rights (CCPA/CPRA – California & USA)

If you are a resident of California or other US states with privacy laws, you have specific rights regarding your personal information:

• Right to Know/Access: You have the right to request disclosure of the categories and specific pieces of personal information we have collected about you.
• Right to Delete: You have the right to request the deletion of your personal information, subject to certain exceptions.
• Right to Opt-Out: You have the right to opt-out of the “sale” or “sharing” of your personal information for cross-context behavioral advertising.
• Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

To exercise these rights, please contact us via our Contact Page.

9. International Data Transfers

The Data Controller is located in Brazil. By using this website, you acknowledge and consent that your information may be transferred to and processed in Brazil and the United States. We ensure appropriate safeguards are in place to protect your data during these transfers.

10. Affiliate and Advertising Disclosure

MG News participates in various affiliate marketing programs and maintains advertising agreements with multiple companies. This means we may receive a commission if you click on a link or purchase a product/service through our site, at no extra cost to you.

These links may direct you to:

• Financial products (such as credit cards, loans, or bank accounts).

This commercial relationship does not influence our editorial independence.

11. Terms and Conditions

Your use of MG News USA is also governed by our Terms and Conditions. Please review them at Terms and Conditions.

12. Changes to This Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes.